2023 Kia Telluride will get off-road chops as crossover builds market momentum

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The Telluride title — pronounced with a brief string of sturdy consonants, coincidentally, like Tahoe, Tundra, Bronco, Cherokee, Pilot, Yukon, Sequoia and Tundra — conjures up mighty and powerful functionality. However Kia continues to be largely a challenger model in a phase the place Jeep, Subaru and others have lengthy forded.

Enter Madison Avenue.

In late July, artistic company David & Goliath, a unit of Innocean, assembled a forged of digicam operators, administrators and three 2023 Telluride X-Professionals and trekked up the aspect of a peak within the Rocky Mountains that separates the Colorado cities of Ouray and Telluride. The mission: Exhibit the Telluride’s new fortitude for business audiences in what Wagner calls “a fantastic majestic setting.”

The setting was half alpine meadow, half finish of the Earth, half crater, half mountain stream, with a lot of free and glued rock, huge and small, and the occasional tumbleweed.

Kia invited a small group of journalists to the summit to expertise a number of the first of two days of taking pictures. It was the primary time the crossover had ever been filmed in or close to Telluride, a onetime mining outpost the place Butch Cassidy robbed his first financial institution, in 1889. Tellurium minerals had been as soon as mined all through the area, and the streets of the country whistle-stop city are nonetheless lined with gold rush cabins.

Whereas Aspen, Colo., is the close to unique enclave of Saudi sheikhs, Lamborghinis and Porsches, there’s nonetheless a slice of Telluride that’s authentically Western and naked, uncooked frontier — Ralph Lauren’s close by working ranch and a few five-star resorts apart.

The path up and down noticed waves of Jeep Wranglers, utility terrain automobiles and vacationers in open-air mountain buggies. There wasn’t a Land Rover Defender or perhaps a new Ford Bronco noticed.

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