3 Simple Steps for Using Sponsored Posts to Grow Your Business on Instagram
Why Instagram Sponsored Posts Are the Most Effective to Reach New Users Looking for Businesses Like Yours!
Instagram lead generation is complex; it needs preparation, strategy, ingenuity, and repetition. How to buy Instagram followers Australia.
While traditional means of growing your brand on Instagram work wonders, they reach fewer viewers than a well-crafted sponsored post.
When Facebook first launched, organic reach was straightforward. With little competition and new technology vying for more users, it was relatively simple to upload something to Facebook. Then, if properly designed, you could reach out to new users unfamiliar with your company.
Then, once it had a large enough user base, organic reach was throttled, and eventually, paying to boost a post became nearly required to reach new people.
Instagram hasn’t yet adopted a pay-to-play approach, but that doesn’t mean there isn’t some substantial benefit in paying to promote a post to new people (referred to on Instagram as “Promoting”).
Which is better for your company: Pinterest or Instagram? Find out more here: Instagram or Pinterest. Which one is ideal for growing your online business?
So, what goes into advertising a post, and how can you do it correctly to reach the proper people for your business? Here are three strategies to consider:
1. Develop a Business Profile
The first step is to transform your profile into a business profile.
Tap the sun sign (iOS) or three dots (Android), depending on your device.
Now press the “Switch to Business Profile” button. You must also ensure that your account is set to Public.
Enter the necessary information and then press the “Done” button. It’s that simple!
*Note: If this is your first time, add yourself as an admin to the relevant Facebook page.
2. Plan a strategy
When it comes to promoting posts, strategy is everything. Therefore, preparing for the position you will advance to before you begin is a good idea.
This is because you have control over what you post, who sees it, and where they view it.
Your posts on Instagram will appear in both the stories and feed areas of a user’s account. If you don’t want your post to appear in levels, you’ll need to use Facebook’s ad manager.
Both are legitimate solutions, but the management interface provides many more options than Instagram does natively. If you have admin privileges on the associated Facebook account and it’s already connected, it’s best to use the more robust system.
If you need any assistance, don’t hesitate to contact us, and one of our social media professionals will gladly assist you.
Consider the end user and how they will perceive your message. You should be able to examine competitor brands if you’ve already determined your ideal client. Examine the most popular ones and see what has worked best for them.
This can provide valuable insight into what will work best for your content.
It’s time to promote your creativity once you’ve decided on it and know who it’s intended for.
3. Following the Promotion
You’ll have a lot of options here, depending on whether you want to promote through Instagram or Facebook Ads Manager.
First, submit your creativity. By the way, you should read our guide to growing your business on Instagram. This ensures that your article is optimized for performance before you begin paying.
Return to your post and tap where it says “Promote” in the bottom right corner.
When you tap it, you’ll see numerous options for who you want to target, how long your promoted post will run, and how much you will spend to reach them.
Because your selections for who you can reach may be restricted, note who you tried to contact with the post so that you can try alternative parameters next time to see if they’ll be more effective.
It’s more complex than entering what you want and pressing Done. So instead, look for related interests or broad groups your ideal client will fall within.
If you’re using Facebook Ads to promote your business, go to your business’s Facebook profile and click “Ads Manager.”
You’ll need to go up to the Ad level for this.
The Ads Manager approach is significantly more involved, but many more alternatives exist. First, click “Use Existing Post” to select the creative. Then, choose the related Instagram account and set your post from there.
Your targeting possibilities are much better here.
This method is an advanced-level activity, so if you’re new to using social media for business or the interface needs to be more intuitive, call us. Also, this process should take a little time, so if you need help, let us do the heavy lifting.
If you’ve navigated your way through the settings and have everything properly configured, you only need to select a budget and a term now.
We completely understand the complexities of getting everything done correctly. However, if you’re going to do this yourself, it’s best to start with a test post and a little budget.
Instagram already has over 10 million monthly active users and is continually expanding. The interface is subject to change without notice, and it is constantly being updated to provide an even greater reach for sponsored content, so don’t take it lightly.
Consider it as if you were placing a standard advertisement.
Thousands may see the creativity of people if you place an ad in a magazine, and the same is true for your Instagram profile. Because this is the public face of your company, handle it like you would any other component of it: professionally.
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