Cameo now lets you’ve 10-minute calls with celebs – TechCrunch


The dream to seek out out what really occurred in your favourite present final week, spill the tea with the Actual Housewives or find out about your favourite artists’ inventive course of is now underway as Cameo launches a brand new function, Cameo Reside. This new 10-minute video calling function permits customers and their associates to have a stay dialog with the superstar of their selecting.  

The function is Cameo’s newest iteration on connecting followers with their favourite celebs.

In 2020, the corporate tried the pricey service Cameo Zoom, which additionally provided 10-minute calls — however solely via Zoom. That function has since been shut down. The next 12 months, Cameo launched Cameo Calls, which follows an identical premise as Cameo Reside, however on a shorter time restrict (two minutes). It additionally solely supported one-on-one calls, not teams of associates as the brand new providing does.

Moreover, the corporate markets a direct messaging function —the place customers purchase the chance to ship a DM like on a social media app — but it surely can’t assure the consumer will obtain a response.

“Want a pep speak earlier than your subsequent job interview or Ironman triathlon?,” learn the corporate’s post. “Need to jam with a guitarist you admire, or host a digital celebration or bachelorette celebration that’s not simply one other Zoom? How about recapping a premiere with the star of your favourite TV present, and even getting an idol that will help you suggest to the love of your life? Cameo Reside beta testers have booked these occasions and extra,” it mentioned. 

Cameo says it’s been testing the service for the previous couple of months and claims to have seen constructive reactions.

To ebook a name, customers will suggest three dates and time slots that work greatest for them and may invite as much as 9 different people to affix them on the decision. Bookings can happen on Cameo’s web site or on the newly launched Cameo Reside software out there within the Koji App Retailer, a link-in-bio app utilized by influencers.

A number of the celebs a consumer can choose to talk with on Reside embrace musical artist B.o.B, actor Sean Astin and drag queen Brooke Lynn Hytes.   

Customers can count on to spend anyplace between $100 and $2,000 for a stay name, however pricing relies on the celebs’ availability. Based on Gizmodo, the celeb can decline a name, go away the continuing name and block customers.

The launch of the brand new “Reside” function is the primary massive transfer the corporate is making since shedding near 25% of its staff earlier this 12 months and is a part of the corporate’s new chapter. 

Cameo has raised over $165 million since its founding in 2017 and was valued at $1 billion again in March 2021, in line with earlier TechCrunch reporting

The corporate cites its superstar shout-out movies, income streams for “stars” and its “Enterprise” manufacturers as simply the beginning of what it hopes to construct out as Cameo 2.0, a full-service expertise platform. 

“What began as a lightbulb second with a brand new digital autograph 5 years in the past led us down the trail of reinventing the connection between expertise, followers and types,” mentioned Steven Galanis, Cameo Co-Founder and CEO, in a news release. “As the character of superstar continues to evolve, we’re on a mission to empower all international expertise with a set of merchandise to attach with their followers at any time when and nevertheless they need. Cameo Reside is an thrilling milestone on this mission and we will’t wait to unveil much more new fan experiences within the coming months.” 

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