Chevy Bolt consumers to get retroactive reductions forward of value minimize
After decreasing the worth of the Bolt EV and EUV by about $6,000 for the 2023 fashions, Chevrolet plans to compensate prospects who paid extra for the autos this 12 months.
All U.S. prospects who purchased a Bolt EV or EUV in 2022 are eligible for reimbursements, Chevy stated this week in a memo to sellers seen by Automotive Information. New autos from the 2022, 2021 and 2020 mannequin years qualify so long as they had been bought throughout this calendar 12 months. Leases are excluded.
“A small variety of Bolt EV and EUV prospects bought their autos in [the] 2022 calendar 12 months, when incentives had been low resulting from restricted stock. Because of the worth discount introduced on the 2023 Chevrolet Bolt EV/EUV, we need to ensure these prospects are glad with their buy and possession expertise,” Chevy stated in a press release confirming the transfer to Automotive Information. “We might be reaching out to them within the coming weeks to tell them of a goodwill program that may present reimbursements to make up the worth distinction.”
Such retroactive incentives are uncommon as automakers regularly change costs and reductions accessible to prospects. Chevy’s transfer suggests an effort to keep away from irking early EV consumers forward of a large-scale rollout within the coming years.
Chevy will ship eligible prospects letters with directions for requesting a reimbursement, the memo stated. The reimbursement quantity depends upon a number of components, together with mannequin 12 months and trim stage.
The model’s transfer to cut the Bolts’ price by about $6,000 for 2023 comes because it goals to bolster their gross sales whereas additionally making ready to introduce electrical crossovers powered by GM’s Ultium batteries. The 2023 Bolt EV will begin at $26,595, and the bigger Bolt EUV will begin at $28,195.
Chevy offered 358 Bolt EVs and EUVs within the U.S. through the first quarter. The model plans to report second-quarter gross sales Friday.