Jeep, Jalen Rose be part of forces on new marketing campaign
DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a social media marketing campaign known as “The place I am From.”
The marketing campaign combines product, character and group. It begins with a 60-second spot by which Rose — the Detroit native and ESPN analyst who performed basketball for the College of Michigan and a number of other NBA groups — drives a Grand Wagoneer whereas paying tribute to the Detroit streets and neighborhoods that he says helped him change into a hit.
Jeep says the marketing campaign celebrates individuals from “nice cities throughout the nation, together with Detroit, who’re making an impression.”
It runs via mid-March, with a end encouraging audiences to share tales about their very own metropolis pleasure.
Rose mentioned he was focused on working with Jeep due to what he known as his “household affair” relationship with the model.
“My mother labored at Chrysler for a few years,” Rose informed Automotive Information. “It fed our household. Every automobile we had was at all times a Chrysler.
“Finally my mother began driving Cherokees, and I drive a Jeep, as effectively.”
Jeep additionally helps the Jalen Rose Management Academy in Detroit, which he based in 2011 and describes as a “tuition-free, open-enrollment public constitution highschool.”
“Once I was out locally reaching out to each model I may consider to see if they’d help the varsity, Jeep was the primary to step up.”
Rose says that along with being the academy’s sponsor, Jeep has helped the scholars succeed via scholarships, mentoring, cultural discipline journeys, help of particular occasions and extra.
“The connection has been life-changing for thus many JRLA students,” Rose mentioned.
Wagoneer and Rose plan to help the marketing campaign throughout their social media channels, encouraging audiences to share tales about their metropolis pleasure with the hashtag #WhereImFrom.