Kenyan agtech iProcure raises $10.2M to develop its enter provide community – TechCrunch


The scarcity of agricultural inputs like fertilizer, unpredictable costs, and the proliferation of substandard merchandise into markets are a number of the largest challenges for Kenya’s agricultural sector. This impression is particularly felt within the nation as a result of agriculture accounts for 23% of its Gross Home Product (GDP), making it the only largest contributor to its economic system, and its largest employer – agriculture employs almost 40% of the nation’s inhabitants and 70% of its rural individuals.

It, due to this fact, is definite that difficulties in accessing the required sources for sustained manufacturing, not solely threatens meals safety, but additionally household earnings and livelihoods. To bridge the input-access hole, iProcure, a B2B agtech, has since 2014 been connecting agricultural producers and distributors to native retailers (agro-dealers), by way of its distinctive distribution infrastructure that interlinks agricultural provide chains.

Iprocure advised TechCrunch it’s now on a path to develop its presence in Kenya and Uganda, that are its present markets, and to enter Tanzania after securing $10.2 million in collection B funding. The most recent spherical contains $1.2 million debt, and was led by Investisseurs & Partenaires (I&P), and it brings the full funding raised by iProcure, to date, to $17 million. Novastar Ventures, Ceniarth, and British Worldwide Funding (BII), which just lately took half in Apollo Agriculture’s $40 million Sequence B fundraising, additionally participated within the spherical.

“Now we have constructed out a Pan-African distribution infrastructure, and we’re utilizing these funds to scale our operations in our two markets and to enter Tanzania. We’re additionally going to be allocating a number of the sources in direction of introducing greater high quality cheaper merchandise that we’re sourcing from worldwide gamers,” stated iProcure co-founder and chief information and development officer, Stefano Carcoforo – additionally the previous CEO who since been changed by ex-Novastar accomplice Niraj Varia.

Carcoforo co-founded iProcure with Nicole Galletta (head of innovation), Patrick Wanjohi (chief technical officer) and Bernard Maingi (chief business officer).

Iprocure at present connects 5,000 agro-dealers to totally different producers however this quantity is ready to develop because it onboards extra companions and retailers throughout the three markets, and because it doubles its distribution hubs to twenty, boosting its last-mile supply.

Agro-dealers are the point of interest for suppliers hoping to introduce new merchandise into Kenya’s enter markets, as they’re trusted by thousands and thousands of farmers to be sources of sound agricultural recommendation. They’re additionally well-spread throughout the nation, giving them a broad protection of farmer communities. By means of agro-dealers, iProcure targets to double the attain of farmers to 2 million within the subsequent one yr.

The agtech supplies the agro-dealers with an end-to-end Enterprise Useful resource Planning (ERP) system that operates from cellular units, serving to them handle their sourcing and distribution.

This know-how has launched new efficiencies that management the penetration of sub-standard provides as retailers are capable of supply straight from licensed producers and distributors. By serving to handle stock-outs, the agtech in the end helps stabilize product costs for the good thing about each the sellers and end-users.

“The agro-dealers use our know-how to maintain monitor of their gross sales, course of gross sales, to handle stock, to position orders, and construct CRMs that may assist deploy loyalty packages to the farmers. It does the whole lot they want. We offer a very clear system from the manufacturing unit all the best way right down to the purpose when the farmer purchases the product,” stated Carcoforo.

For added attain, iProcure plans to increase zero-interest credit score to agro-dealers, rising their potential to buy the {hardware} required to make use of its ERP system. By plugging in additional retailers to its system, iProcure will moreover, get entry to information required to tell its development technique, together with a buy-now-pay-later (BNPL) service at present within the pipeline.

“Work capital is a matter dealing with these retailers, and we’ve demonstrated that if we offer provides on a BNPL mannequin, retailers purchase 30% extra. This reveals that retailers themselves are money constrained and might’t purchase all of the stock they’ll promote; which means that farmers aren’t capable of entry all of the inputs they want. The BNPL service we’re introducing will type this drawback,” stated Varia.

In response to Varia, iProcure has grown 16 instances during the last 4 years, doubling its income yearly, aside from 2020 attributable to Covid. Within the brief time period, he expects additional enlargement by way of the onboarding of extra retailers and the introduction of the BNPL providing.


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