Lamborghini of America CEO anxious to study destiny of supercars aboard burned cargo ship


The primary salvage crews are expected to board the drifting Felicity Ace on Wednesday, six days after the automobile service caught fireplace within the Atlantic Ocean whereas transporting almost 4,000 Volkswagen Group automobiles from Europe to the U.S., together with VWs, Audis and Bentleys.

Few folks could also be extra desperate to study the destiny of these automobiles than Andrea Baldi, 46, who was appointed last August as CEO of Automobili Lamborghini America, which serves 48 sellers throughout the corporate’s largest market globally, North and South America.

There are dozens of Lamborghini automobiles aboard the Felicity Ace, primarily Urus SUVs in addition to some Huracans and Aventadors, all of which have been pre-sold to prospects who’ve already waited as much as a yr for supply, Baldi advised Automotive Information in an unique interview Tuesday.

Estimates of the loss from the fire are as high as $335 million, and will go greater as soon as the ship and its contents are capable of be inspected. The automobiles’ situation is as but unknown, and is probably not identified for a number of days till the Felicity Ace might be towed again into port and its cargo inspected. From the outside images taken and distributed by the Portuguese navy, damages gave the impression to be heaviest on the ship’s port facet, which was closely charred from bow to stern with a gaping gap at the least 4 decks excessive midship.

“We do not know but the ultimate end result. We are also ready for official data in the meanwhile,” Baldi defined. “We now have knowledgeable our sellers, and so they have knowledgeable our prospects, as a result of no matter occurs, in any case, there will probably be a delay.”

Lamborghini might have an particularly troublesome time with the hearth if any of its automobiles had been broken aboard the ship due to the bespoke manner its automobiles are hand-manufactured. The Aventador, for example, is completely sold out and was to be phased out of manufacturing to make room for a yet-to-be-disclosed new mannequin, Baldi stated. If any of the Aventadors had been broken or destroyed, Baldi speculated, Automobili Lamborghini must return to its suppliers to see if the automobile might be rebuilt to satisfy the shopper order.

“In the mean time, we do not know, and we must cope with the issue it would current. The automobile is offered out, so there’s at all times a risk out of 563 models that some cancellation can enable an Aventador alternative, however I favor to hope in the meanwhile that at the least the few Aventadors on the ship will probably be protected,” Baldi stated.

He stated within the broader sense, the incident on board the Felicity Ace “may grow to be a six-month delay, for positive,” in getting the automobiles that had been on board — or probably their replacements if crucial — delivered to prospects. “It is regular when you’ve got such a uncommon product for there to be delays of even some months,” for any producer of low-volume merchandise, Baldi stated.

“We’ll inform the shoppers as quickly as we’ve a definitive image,” Baldi stated. “And you realize, nonetheless we nonetheless hope for the perfect, however we’re ready for the worst.”

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