Nissan Motor Co. will ax the Rogue Sport crossover
The Rogue Sport was positioned as a conquest model to lure new and youthful clients when it launched within the U.S. in 2017.
“We’re predicting that the Rogue Sport will ship 70 % conquest gross sales,” Christian Meunier, Nissan North America’s then senior vice chairman of gross sales & advertising and marketing and operations, instructed Automotive Information throughout the New York auto present.
However rumors of the Rogue Sport’s demise started circulating barely two years later. The crossover has failed to seek out its area of interest between the entry-level Kicks and the higher-volume Rogue.
Because the Rogue moved barely upscale, a niche between it and the extra entry-level Rogue Sport has widened, AutoForecast Options Vice President Sam Fiorani stated.
“In the meantime, the recognition of the Kicks and its lower cost has put strain on Rogue Sport gross sales, squeezing it out of the lineup,” Fiorani stated.
Ditching the Rogue Sport will permit Nissan to speculate extra into the subcompact Kicks, in accordance with a supplier who requested he not be recognized.
“We will get extra bang for our buck with the Kicks, particularly because it’s going all-wheel drive,” the supplier stated.
The Kicks is about for a redesign in early 2024 that will make it longer and wider, shrinking the scale distinction between the 2 crossovers. Sellers describe the brand new Kicks as being extra aggressive and “SUV-like.”
In the meantime, the Rogue obtained its redesign final yr, together with a brand new platform and a revamped look.
“Rogue Sport used to no less than look the identical, just a bit bit smaller,” the supply. “With the redesign, the Rogue is a very completely different automotive.”