See LeBron James in electrical Hummer advert — with a bunch of crabs

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LeBron James — who first starred in an ad for the electric Hummer in a 2020 Super Bowl ad — is backing the model once more with an advert debuting throughout Sunday’s NBA All-Star Recreation. However this time he’s sharing the stage with dozens of crabs.

The spot from Leo Burnett Detroit begins by exhibiting the ocean critters leaving the seashore for the town as Missy Elliott’s “Get Ur Freak On” performs. After seeing some unlucky crab and shrimp family members being served for lunch at a restaurant, after which driving on a pool raft, the crabs come to relaxation in a driveway the place James is behind the wheel of a GMC Hummer EV Version 1 pickup.

 

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