Snoop Dogg introduces Snoop Loopz, his new breakfast cereal

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Look out Toucan Sam! A D-O-Double G is in your tail.

Snoop Dogg, the rapper/actor/cannabis entrepreneur/crypto enthusiast/angel investor and a lot extra, is launching his personal breakfast cereal, dubbed Snoop Loopz.

The gluten-free cereal, because the title implies, will tackle Froot Loops, however guarantees “extra corn, extra taste and extra marshmallows,” says Grasp P, the hip-hop entrepreneur who’s working with Listen in on the cereal.

The cereal is the most recent breakfast providing from Broadus meals, the meals line from Snoop (actual title Calvin Broadus) and Grasp P (Percy Miller). Different merchandise embrace Momma Snoop’s Oatmeal, Grits, Pancake Combine and Maple Syrup.

The corporate says a proportion of every sale is donated to charities, such because the Door of Hope, which assists households going through homelessness.

Breakfast is hardly the one meals curiosity of Snoop. He has labored with 19 Crimes wines for a number of years, introducing each a purple mix and a rose. He additionally authored “From Criminal to Cook dinner: Platinum Recipes from Tha Boss Dogg’s Kitchen,” a 2018 cookbook that’s still the top seller on Amazon’s Soul Meals Cooking, Meals and Wine class. And, in fact, he has hosted an Emmy-award nominated cooking/feast program on VH1 along with his pal Martha Stewart.

Snoop may have loads of competitors within the cereal house. Kellogg is splitting into three companies, with one completely targeted on cereals. The pandemic drove heavier demand for packaged items and snack meals. Kellogg expects to separate the cereal unit first, finishing the transaction by the top of 2023.

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