Spotify CEO hints HiFi tier delay is expounded to licensing points – TechCrunch


Spotify CEO Daniel Ek has hinted that the delay of the streaming service’s HiFi subscription tier is expounded to licensing points. Talking to analysts and traders throughout Spotify’s quarterly and annual earnings launch on Wednesday, Ek acknowledged that the corporate doesn’t have a lot to share about its plans for the HiFi tier, however famous discussions have been ongoing.

In response to a direct query over Spotify’s failure to convey the HiFi service to the general public as promised, Ek solely offered a obscure reply earlier than shifting on.

“Lots of the options that we discuss and particularly that’s associated to music finally ends up into licensing,” Ek informed traders. “So I can’t actually announce any specifics on this apart from to say that we’re in fixed dialogue with our companions to convey this to market.”

Final February, Spotify announced plans to roll out the brand new high-end subscription service. The corporate had mentioned Spotify HiFi would launch someday in 2021 and provides Spotify Premium subscribers the choice to take heed to music in “CD-quality, lossless audio format.” Spotify additionally mentioned the HiFi service would work throughout gadgets, together with on Spotify Join-enabled audio system. The corporate didn’t present any additional data, corresponding to particulars about pricing or which markets will assist the brand new subscription. However the service was going to be provided as a Premium “add-on,” that means it might price greater than the same old Premium subscription. This plan might have been difficult by modifications within the aggressive panorama.

Ek’s feedback in regards to the delayed characteristic observe these left by a Spotify consultant on the corporate’s community forum final month, after a thread in regards to the characteristic blew up into lots of of pages of offended posts.

“We all know that HiFi high quality audio is necessary to you,” the remark reads. “We really feel the identical, and we’re excited to ship a Spotify HiFi expertise to Premium customers sooner or later. However we don’t have timing particulars to share but. We are going to after all replace you right here once we can.”

It’s value noting that rumors of Spotify’s lossless subscription tier date back to 2017, when it was revealed that the streaming service was eager about introducing a brand new paid choice known as Spotify Hello-Fi. At the moment, it was rumored that the characteristic would price a further $5-$10 per thirty days.

Spotify’s delays with its HiFi tier come as each Apple Music and Amazon Music have launched excessive constancy streaming options for his or her clients. Final June, Apple launched lossless audio streaming and Spatial Audio with assist for Dolby Atmos to its Apple Music subscription at no additional cost. Apple Music’s total catalog of 75+ million songs helps lossless audio. The lossless tier begins at CD high quality — 16 bit at 44.1 kHz, and goes as much as 24 bit at 48 kHz. Audiophiles also can go for the high-resolution lossless that goes as much as 24 bit at 192 kHz.

In the meantime, Amazon launched its Amazon Music HD subscription tier with lossless audio streaming in 2019 for a further $5 per thirty days. Final Could, the corporate made Amazon Music HD available to all eligible Amazon Music Limitless subscribers at no additional price. Amazon HD streams songs with a bit depth of 16 bits and a pattern charge of 44.1kHz (round CD-quality). Some songs stream in Extremely HD, or 24-bit, with a pattern charge of as much as 192kHz (or higher than CD high quality).

The launch of high-fidelity streaming is seen as a solution to counteract the risk from music streaming service Tidal, which has been catering to audiophiles with greater high quality streams. Though Tidal hasn’t precisely been in a position to compete with industry-leading music streaming providers by way of subscriber numbers, its continued existence signifies there’s a requirement on the market for higher high quality music.

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