Sumutasu secures $10M to digitize Japan’s actual property market – TechCrunch


Sumutasu, a Tokyo-based proptech startup that provides a direct on-line actual property buy service, has secured $8.2 million in fairness and $1.6 million in debt. The corporate has raised a complete of $16 million since its 2018 inception.  

Takahiro Sumi (CEO) and Tomoya Ito (COO) co-founded Sumutasu 4 years in the past to streamline the shopping for and promoting of residential actual property.

In Japan, the place the actual property market is fragmented, householders have confronted unsure promoting costs riddled with brokerage charges and a mean promoting interval of between 4 and eight months, Ito mentioned. These elements have led to a low share of present houses in circulation in Japan — round 15% in comparison with the 80% usually seen in nations just like the U.S. and the U.Ok., per the 2020 report of the Ministry of Land, Infrastructure, Transport and Tourism (MLIT). Sumutasu says its platform permits customers to entry a good home valuation in an hour. 

Sumutasu has adopted an iBuyer mannequin — which means it buys homes instantly from householders, renovates them at scale, then resells them to consumers. Whereas the U.S. and Europe have a extra aggressive iBuyer market with Opendoor, Zillow, Offerpad and Redfin, Japan has a nascent iBuyer business, in accordance with the corporate.

“The enterprise mannequin is analogous in the way in which that it’s an arbitrage mannequin the place the distinction between the acquisition value and the gross sales value is the revenue,” Ito instructed TechCrunch. “The distinction is that we buy from the vendor at a reduction from the market value. The explanation we’re in a position to buy at a reduction is that we provide sellers the worth of with the ability to promote at their very own time and hassle-free.” 

Moreover, not like the iBuyers that cost service charges, Sumutasu doesn’t cost a fee or processing payment as a result of the transaction is performed instantly with the vendor — with out an agent in between, Ito mentioned in an interview. When buying an present home in Japan, brokerage charges normally quantity to about 3% of the property value, Ito added. 

The Japanese actual property tech startup operates its service in Tokyo however plans to take it to extra areas like Osaka and Nagoya. With the newest funding, the corporate plans to proceed to purchase extra homes, and launch its mortgage brokering service subsequent yr, aiming to extend gross sales five-fold in comparison with 2021. It additionally intends to broaden its headcount. 

Sumutasu has bought roughly 100 properties and presently maintains 30 property listings as a result of clean development of gross sales, Ito instructed TechCrunch. The corporate is partnered with greater than 20 banks and reworking corporations. 

Present backer World Innovation Lab (WiL) and new investor Cellular Web Capital co-led the Collection B, with participation from different new traders Mercuria Funding, Carta Ventures and Kiraboshi Capital. Japan Finance Company led the debt financing.

“Regardless of the iBuyer enterprise having an enormous potential by way of the market dimension, we haven’t seen this enterprise mannequin in Japan for a very long time as a result of it being financially intensive,” mentioned associate of World Innovation Lab Toshimichi Namba. “We’re assured that they [Sumutasu] can leverage this much less aggressive panorama to additional gas their development.” 

The corporate has a workforce of 30 individuals. 

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